In simple terms for all SEO specialist, local SEO or local business optimization is a marketing strategy to enhance business visibility on search engine result pages (SERPs) based on your location, recieving “natural”, “organic”, or “earned” traffic. Local search engine marketing is the same as the standard SEO. The only distinction is that you want to attract more lead prospects from your specific area.
Research-based evidence backs the need for businesses to revamp their local SEO efforts; It is the best way to market your business online. A report posted on Forbes indicated that 95% of individuals conduct a ‘near me’ business search when shopping online. Sixty percent of them end up purchasing the product online, while 59% visit the store. Besides, a study by Search Engine Watch showed that 70% of online shoppers end up calling a business for inquiries or order placement using the contact information provided by Google.
That said, local SEO provides an excellent avenue to bolster your online marketing pursuits. Not only do you attract potential consumers from your locality, but you will keep on recording increased traffic volume both online and in your physical retail store.